Products
MyFITool: Where Intelligent AI Meets Proven Training Science
- MyFITool is the first AI-driven scientific platform designed to deliver lasting results in physical activity.
- Using advanced supervised machine learning, it creates deeply personalized training programs tailored to your fitness assessment, health status, goals, and lifestyle. Unlike generic fitness apps, MyFITool continuously adapts the frequency, type, and intensity of every exercise, ensuring that your plan evolves with you.
- The result: a smarter, data-driven path to measurable progress and sustainable performance.
With MyFITool, you gain a truly individualized training experience grounded in evidence, intelligently automated, and designed to maximize performance, boost health, and deliver sustainable results.
ArtenonAI: Platform for kinanthropological and biomechanical analysis
- ArtenonAI tackles today’s surge in postural deviations, reduced movement ability, muscle imbalances, and early signs of physiological decline, challenges that often accompany sedentary lifestyles and are strongly linked to rising rates of cardiovascular, metabolic, and musculoskeletal disorders.
- As the first holistic, personalized, and scientifically validated digital platform, it provides comprehensive prevention for biomechanical dysfunctions and lifestyle-related conditions. Leveraging advanced AI, movement science, and kinanthropoogy, the plaltform identifies abnormalities, flags at-risk patterns, and delivers tailored feedback, empowering users to intervene early, restore function, and improve long-term health.
With ArtenonAI, expert-grade screening and actionable guidance for body mechanics, posture, and movement is now accessible to everyone, transforming prevention and health management for the digital age.
Real-Time AI Model for personalized movement and posture correction
At the heart of Artenon is our proprietary, advanced AI model designed to revolutionize movement health. Using only your device’s camera, our AI delivers clinical-grade motion analysis without the need for wearables or expensive hardware.
How it Works
Our deep learning neural networks map and track over 100 biomechanical markers in real time. By combining expertise from biomechanics, kinanthropology, and digital therapeutics, model recognizes postural abnormalities, detects unsafe movement patterns, and instantly provides tailored feedback.
Smart, Safe, and Personalized
Harnessing vast clinical data and adaptive algorithms, our AI ensures every user receives advice specific to their unique body and needs. With continuous learning, it flags risks early and helps you avoid movements that could cause pain or injury, making expert musculoskeletal care available to all.
Discover preventative health you can trust. Backed by AI, built by movement science experts, and proven in real life.
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AI-powered digital products
15
+
External experts (PhDs, clinicians, AI engineers)
55.000
+
Scientific research reviewed
100
%
Personalized recommendations based on user profile & biomechanics
1000
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Exercise videos & descriptions
20
+
Validated tests integrated
Your BMI is
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Artenon Among the Most Innovative Startups at Croatia’s Largest Pitch Competition
Artenon was selected as one of the most innovative projects at Croatia’s largest pitch competition, organized by HAMAG-BICRO as part of their Acceleration Program.
The program, designed to support early-stage innovative companies, development teams, and individuals, aims to strengthen investment readiness and provide growth opportunities for high-potential startups. Artenon was chosen among the top projects nationwide to pitch in front of an expert jury, investors, and innovation stakeholders.
By participating in this high-level event, we:
- Presented our AI-powered solution
- Connected with key players in the Croatian and regional startup ecosystem
- Showcased our potential to transform digital health and functional movement science
We thank for the opportunity to be part of this landmark initiative, which confirms the growing relevance and impact of our innovation-driven work in the health tech space.
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Artenon Joins Tech Transfer Acceleration Program at ZICER
We’re proud to announce that Artenon has been selected to participate in the prestigious Tech Transfer acceleration program at the Zagreb Innovation Center (ZICER).
This program supports innovative projects that combine scientific excellence with commercial potential. Through expert mentorship, tailored business development sessions, and access to a strong innovation ecosystem, this initiative helps us bring our AI-powered biomechanical analysis technologies closer to real-world impact.
Our participation in Tech Transfer is a significant step forward in our mission to develop cutting-edge solutions in digital health, biomechanics, and AI — transforming science into products that improve lives.
Stay tuned as we accelerate towards the future!
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Artenon Receives EU Grant for Real-Time AI System for Exercise Technique Correction
We’re proud to announce that Artenon has been awarded a prestigious EU grant under the “Proof of Innovative Concept – Third Call”, issued by the Ministry of Science, Education and Youth as part of the National Recovery and Resilience Plan (NPOO).
The awarded project will support the development of our real-time AI-powered system for exercise technique correction through live video analysis. The system is designed to:
- Detect improper biomechanical movements
- Provide instant, personalized feedback
- Prevent injuries by analyzing spinal alignment, posture, joint angles, and load distribution
- Identify biomechanical deviations and potential deformities during physical activity
This innovation leverages AI and computer vision to continuously monitor user movement in real time, offering science-based correction and improving exercise safety, effectiveness, and accessibility.
This support confirms the relevance of our mission: merging science, technology, and health to advance injury prevention and physical literacy.
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Artenon Joins 17th Generation of Algebra LAB Startup Incubator
Artenon was selected as a participant in the 17th generation of the prestigious Algebra LAB Startup Incubator — one of Croatia’s leading programs for early-stage startups in tech and innovation.
Hosted by Algebra LAB, the incubator brings together top startups and experts to provide structured mentorship, business model development, and access to key industry networks.
As part of this dynamic startup generation, Artenon had the opportunity to:
- Refine our business strategy and go-to-market plan
- Work closely with mentors across AI, business development, and health tech
- Gain visibility in the innovation and investment ecosystem
- Prepare for investment readiness and scale
Being part of Algebra LAB has accelerated our journey as a science- and AI-driven startup shaping the future of digital health, functional fitness, and preventive biomechanics.
A big thank you to the Algebra LAB team and our fellow startups for the inspiration, feedback, and community!
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Artenon Wins at INVENTO Startup Competition!
We’re thrilled to announce that Artenon won at the INVENTO Summit 2025, hosted by Invento Capital Partners.
Out of more than 30+ startup applications and after 120+ investor meetings, Artenon impressed a panel of seasoned investors and innovation leaders.
As one of the five standout startups, we were awarded:
- €5,000 in Tribe credits, powered by Infobip
This award will support the next phase of our platform development and scale-up.
The INVENTO Summit brought together bold founders, experienced investors, and deep tech enthusiasts for a day of insightful panels, intense pitching, and private 1-on-1 investor meetings — creating real opportunities for strategic growth and funding.
We’re honored to be recognized alongside other visionary startups and are energized to keep building technologies that redefine how health, motion, and AI intersect.
A huge thank you to the INVENTO team, jury members, and partners — and congratulations to all the finalists!
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Artenon Joins Second Cohort of the DDAccelerator Programme
Artenon has been selected to join the second cohort of the DDAccelerator Programme, following a competitive multi-stage selection process.
Organized by DDAccelerator, this international program is designed to accelerate high-potential startups by providing access to tailored mentorship, global networks, and investor readiness support.
Being chosen among the top startups marks an important milestone in our journey. Through this program, we’ll gain:
- Strategic guidance from global experts
- Exposure to investors and international markets
- Resources to scale and strengthen our product development
We’re looking forward to collaborating with fellow founders and mentors and using this opportunity to grow Artenon into a globally impactful innovation.
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Artenon Secures EU Grant for Innovative Health Platform
Artenon has been awarded a prestigious EU grant under the “Innovations of newly established SMEs” program, issued by the Ministry of Economy as part of the Competitiveness and Cohesion Program 2021–2027.
The project focuses on developing a science-driven platform for kinanthropological and biomechanical analysis, integrating validated protocols, AI-powered insights, and personalized recommendations. By combining expertise from medicine, kinesitherapy, diagnostics, and nutrition, the platform will deliver innovative solutions for health, rehabilitation, and education—resulting in a market-ready product with strong investment potential.